We launched Player Timeline in CREX to give users real-time, ball-by-ball performance analysis of every batter, bowler, and all-rounder during live matches.
I led the design solo, building an experience that includes AI-generated wagon wheels (from text commentary), live stats, player-specific records, and in-match trivia. The feature now serves 1M+ daily users, and we’re planning to add AI-generated performance summaries next — making it even easier to follow a player's journey through a match.
In May 2025, we launched the New Home screen in CREX — a unified, personalised hub for cricket fans to explore matches, videos, news, and rankings all in one place. I co-led the design effort.
We designed it with a strong focus on content, but I also saw an opportunity—to go beyond just updates and reflect real cricket fan emotions too.
The launch led to 50%+ of all content consumption happening via Home, with over 50M swipes, 3.5M news reads, and strong engagement across videos and shorts. It turned CREX from a tool into a destination.
