In 2022, we introduced Team Profile in CREX — a dedicated space where users can explore everything about their favorite cricket teams. I designed this feature solo to bring together matches, players, news, and top performers into a single team-specific hub. Users can follow teams and enable notifications for important updates.
With over 1M daily users, it has become the go-to section for checking recent and upcoming matches, while giving each team a strong identity through its top players and team jersey.
In May 2025, we launched the New Home screen in CREX — a unified, personalised hub for cricket fans to explore matches, videos, news, and rankings all in one place. I co-led the design effort.
We designed it with a strong focus on content, but I also saw an opportunity—to go beyond just updates and reflect real cricket fan emotions too.
The launch led to 50%+ of all content consumption happening via Home, with over 50M swipes, 3.5M news reads, and strong engagement across videos and shorts. It turned CREX from a tool into a destination.
